Dialogue, collaboration, listening and learning for real impact

In the face of environmental and social urgency, the role of organisations and brands has changed; having a purpose is no longer enough if it is not accompanied by a real impact.

In this forthcoming year’s programme we will address, in different plenary sessions, roundtables and workshops, how many organisations are already activating their purpose in a credible and real way, generating a measurable impact that moves them away from green social washing or purpose washing. 

Participants from different sectors and countries to reach global solutions

We are working on a full and varied programme so you can plan your experience in SBMadrid 23 & 24 October 2023.

FROM PURPOSE-DRIVEN BRANDS TO IMPACT-DRIVEN BRANDS

23rd & 24th OCTOBER 2023 – IESE BUSINESS SCHOOL – MADRID

DAY ONE –  23rd OCTOBER 2023 

09:30 – 11: 45

Welcome to Day One of Sustainable Brands Madrid 2023

Welcome and Introduction by Sandra Pina, Director at Quiero and Sustainable Brands Madrid and Joan Fontrodona, Professor & Director Business Ethics Department at IESE Business School.

50 shades of Greenwashing
The Dangers to Business of Greenwashing

As a number of global crises converge and accelerate, Sustainability faces a creditability crisis. This panel of thought leaders will lay out where we are in global sustainability and explore the dangers to business of greenwashing in this new era.

The World We Want

What are we fighting for?

“Money Makes the World Go Around”
Changing the World Through

As money can be the root of all evil, it can also be used for good. A diverse range of speakers will reflect on how finance can and is being used to scale positive environmental and social impact around the world.

11: 45 – 12:15

Coffee & Networking

12:15 – 14:00

Becoming an Impact-Driven Brand: 1. Systemic Approach 

The shift toward becoming Impact-Driven requires brands to take a systemic view and understanding of reality and sustainable management. This holistic vision facilitates an interdisciplinary response to ever-changing demands. An impact brand seeks to impact and lead the industry/sector vs. only leading the company.

Becoming an Impact-Driven Brand: 2. Activating Purpose 

Impact-Driven Brands have activated their purpose and live out their missions through specific actions that positively impact environmental and/or social issues. Impact-Driven Brands have #fallinginlove with the problem and apply a learning for doing approach when activating.  

14:00 – 15:10

Networking Lunch

15:15 – 18:00

Becoming an Impact-Driven Brand: 3. Regenerative Vision

The damage resulting from our consumption/growth model has significantly impacted our natural and social systems. The vision of the Impact-Driven Brand is to restore these systems, and through its business practices seeks to promote the regeneration of both environmental and social systems that support human prosperity while enabling business continuity.

Inspirational Closing Sessions

Regenerating The Human Spirit.

DAY TWO – 24th OCTOBER 2023

09:30 – 11: 00

Welcome to Day Two of Sustainable Brands Madrid 2023

Welcome and Introduction by Sandra Pina, Director, Quiero, Instigator, Sustainable Brands Madrid.

Becoming an Impact-Driven Brand: 4. Impact at the core product of service

The brand through its products and services inspires and influence the citizen towards a change of sustainable habits. In addition, an impact brand innovates in its product or service offering, so that the more it sells, the more positive impact it has on society and the planet.

11: 30 – 12:00

Coffee & Networking 

12:05 – 14:00

Becoming an Impact-Driven Brand: 5. Consistency

The Impact-Driven Brand is built on consistency, it seeks to fully align its reasons for BEING and DOING to what it is SAYING.

14:05 – 15:10

Networking Lunch

15:15 – 17:30

Becoming an Impact-Driven Brand: 6. Impact Measurement & Reporting

Impact-Driven Brands constantly monitor and evaluate the positive and negative impacts that result from doing business. It communicates openly and transparently the full picture to all stakeholders in relation to its progress.

Inspirational Closing Sessions

Regenerating The Human Spirit.

Closing of Sustainable Brands Madrid 2023

Final remarks by Sandra Pina, Director at Quiero and Sustainable Brands Madrid and Joan Fontrodona, Professor & Director Business Ethics Department at IESE Business School.

Treat yourself to a Little Big Conversation.
Our SB aperitifs to whet your appetite.