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Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide with focused attention on understanding and leveraging the role of brands in shaping that future.


Live events are ideal for collectively aligning our community of brand innovators towards our common vision as well as convening members to share challenges and successes face to face.

We know the world is changing –transparency is driving a multitude of stakeholders to connect the dots between brands and their positive or negative environmental and social impacts. The demand for new products, services and business models that deliver purpose and profit is soaring and it’s those brand leaders of the 21st century who can successfully deliver both that will thrive. Dive deep into the brand innovation trenches at Sustainable Brands’17 Madrid and learn how to drive profitable, purpose-driven leadership. Discover new tools, learn new ideas and find new partnerships to drive success and positive impact through purpose-driven businesses!

Bringing the system into one room

Spanish Sustainable Brands community was born in Barcelona in 2015. More than 420 attendees, from 25 different countries joined our last professional conference in 2016. Inspiring business leaders from global organizations such as Levis, Patagonia, Interface, Adidas, Lego, Coca Cola, Ford, Cisco, BASF, IBM, Forum for the Future and Sistema B (B Corp) … gathered to discuss about a wide range of inspiring to pics including Circular economy, Disruptive sustainable innovation, The purpose, Transparency strategies, Cities and energy, the Net positive impact or the Opportunity of “aspirational consumers”, amongst many other themes. This year we are happy to announce the expansion of our community, through a new city that will hold Sustainable Brands in Spain: Madrid. Sustainable Brands Madrid will take place the 7th,8th and 9th of May of 2017.

There is always a conscious effort to bring together all kind of actors –large multinationals, NGOs, academy,administration, investors, independent professionals and entrepreneurs, among others –each one contributing with a unique perspective but sharing the passion of transforming businesses in order to shift the world towards a sustainable economy.

This year we will be building around Purpose Activation. As the demand for new products, services and business models that deliver purpose and profit continues to soar, brand leaders who are tapping into this shift are thriving in the face of uncertainty. But who are the brands that are succeeding? What will it take for them to consistently outperform within changing 21st century market dynamics? How are they activating systemic-wide change for a sustainable future? Accelerate sustainable development and join us this year to fully immerse yourself along with 500 other professionals in order to Activate your Purpose through inspiration, dialogue and collaboration.

Here´s a peek at what´s going to be happening at SB´17 Madrid:

Building a Purpose-Driven Organisation

  • Powered by Purpose: A Roadmap for Business Strategy
  • Turning the Tanker: Embedding Purpose within a Multi-National Organisation
  • Do Purpose & Profitability Go Hand in Hand?

Pathways to Sustainability-Led Innovation

  • Building a Purposeful Organisation: Transformation Done Right
  • Celebrating Failure as a Stepping Stone to Sustainability-led Innovation
  • Why Brands Should Pay Attention to Collaborative Consumption and the Sharing Economy

Engaging Customers through Purpose-Driven Interactions

  • How Brands are Building Trust through Sustainable Marketing Interactions
  • Brand Activism: Business Leading on Societal Problems
  • Connecting Customers to Brand Purpose & Mission

Co-creating a legacy @SB17Madrid for elevating our collective purpose

At SB´17 Madrid we are proud to announce that the Madrid City Council is actively supporting the event, and we want the Sustainable Brands community to be part of co-creating a meaningful and lasting legacy.

This is why we are collaborating with several prestigious organisations in the fields of sustainability and business, such as the Cambridge Institute for Sustainability Leadership, The European Brands Association, The Consumer Goods Forum, The British Embassy, etc. Their participation, in combination with the Sustainable Brands community, will enable us to deliver a truly world-class event and to carry forward the spirit of purpose-led transformation that accelerates positive change.

The city of Madrid is going to challenge us to deliver recommendations on a number of local urban challenges. Stay tuned for further announcements!

Guest Country 2017: United Kingdom

At Sustainable Brands Madrid, we strive to offer innovative and inspirational content featuring the best international brand leaders. That is why we like to get inspired by pioneer countries in the area of sustainability and business through our Guest Country concept. This year, United Kingdom will be our Guest Country. We have added to this year’s programme leading brands and companies from the UK that will sharewith us their success cases and learnings. Because UK companies are leading the way when “Activating Purpose”.

Join us @SB17Madrid: 7 reasons why you must attend…

  1. Unique perspectives from brands and business leaders, innovators and change makers who are leading the way towards a sustainable future
  2. A chance to connect with over 500 like-minded professionals from across Europe and the US
  3. Carefully balanced agenda of Inspirational and Practical sessions, with the latest case studies and experiences from leading brands
  4. Keynotes and Dialogues from change makers living their purpose that will motivate you towards action and re-ignite your passion
  5. Discover new tools and learn new ideas from speakers from guest country, the UK – a pioneer when it comes to business success and positive impact through purpose
  6. Spend time networking with speakers and attendees at lunches and breaks, and at our cocktail dinner in the dynamic city of Madrid
  7. A unique opportunity to help create a legacy that lives on in Madrid.
ticket LAST CALL!