Building Trust & Engagement through Sustainable Marketing interactions with Consumers

stone-child

The relationship between a brand and the consumer is the closest and the most important there can be. Today´s consumers have high expectations of brands to behave responsibly, they want healthy choices, more sustainable products and to have a purpose beyond profit. Under this backdrop The European Brands Association (AIM) launched a platform to assist brand managers engage and encourage consumers to act in healthier and more socially responsible ways. Francesco who leads AIM´s Nudging for Good platform will illustrate how leading brands are taking the initiative in helping consumers choose healthier and more socially responsible lifestyles.

At the recent «Nudging for Good» Awards Ceremony, My UV Patch by La Roche-Posay’s digital breakthrough innovation to change bad sun habits into life-saving ones, was awarded the Diamond Award. Gene, who was part of the communications team, will walk the audience through this award-winning campaign.