Mission Possible: Coca-Cola’s Water Stewardship Programme Key to Long-Term Growth, Viability and Brand Value

Coca-Cola is serious about water. In this Q&A session, Juan José Litrán will discuss the pioneering work Coca-Cola is doing in Spain on Water Stewardship. Coca cola is now giving back to nature 96% of the water they use protecting unique water sources and reducing their water needs in their production processes. By implementing water sustainability practices, Coca-Cola believes companies can reduce costs, minimize risk and maintain their license to operate. Critical for creating competitive advantage and brand value.