At Davos 2017, IDEO and the Ellen MacArthur Foundation released the Circular Design Guide. The practical guide encourages innovators, entrepreneurs and corporate change-makers to ask new questions about value creation and long-term business health, and apply regenerative principles to their own organizations. This guide was created to provide the tools needed to move from ideas to action, creating solutions for the circular economy that give businesses a competitive edge. Behind all this lies the transformation of an organization. In this talk Owen will focus on purpose as an organization framework for transformation and provide examples from companies who are sparking regenerative business approaches.