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Inspiring more people to cycle in cities through Purpose-Driven Innovation

sttwo-child

Brompton´s folding bike has achieved something of cult status with urban cyclists due to its unique folding mechanisms. Typical riders may first take a train or metro and then use the folding bike to cover the last miles to work. The bikes are built for urban living. Brompton is by no means the only folding bike brand, but it is the only brand that has achieved brand / cult following. In his talk Stephen will unfold Brompton´s journey, focusing on quality and continuous product improvement to business and product innovation.

Location: time-hidden Date: Tuesday 9th May 2017 Time: 12:20 - 12:40 Stephen Loftus Stephen Loftus Brompton Bicycle Ltd Chief Marketing & Sales Officer
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