The actions of 2016 signal a major change for how business interacts with society, as evidenced by the unprecedented private-sector engagement at COP21 and the UN´s launch of the Sustainable Development Goals (SDGs). This opening track will focus on the momentum that is enabling brands to evolve their sustainability programs in order to engage better with customers and improve social outcomes. Brands serve as the communications bridge between consumers and companies. The featured speakers in this track will explore the implications for companies and wider society, and provide provoking thought on how brands are well placed to respond to them.
