The change that Coca-Cola is making encourages risk-taking that only those with a real culture of leadership can take. This is a reflection of what it means to be a market leader and how to generate disruptive change by listening to society and having a desire to learn without fear of error. Coca-Cola is evolving to respond to new challenges, which is why it no longer manages risks, it embraces them.
Pelayo Bezanilla
Coca-Cola Iberia
Public Affairs and Communications Manager
