Brand activism takes sustainability to the next level by demonstrating genuine authenticity. While there are 1000s of companies who produce sustainability reports there only a handful of brands who are really making a stand: Ben & Jerry’s, The Body Shop and Patagonia spring to mind.
Are we capable of becoming brand activists? Will consumers really believe that our company/brand authentically and passionately believes in the cause(s) we support? And is the traditional marketing role capable of driving this? In this workshop, ESIC, a leading business school will facilitate a conversation together with Tony Chocolonely and Patagonia on the practical implications of becoming an activist brand.
Led by: Javier Rovira, Director of Strategic Marketing, ESIC
Javier Rovira Ruiz
ESIC Business & Marketing School
Director Innovation Strategic Knowledge
Lisa Pike Sheehy
Patagonia
VP of Environmental Activism
Thomas Kolster
Goodvertising Agency
Founder
Antonio Espinosa
Auara
Co-founder & CEO
