International Mobility Coordinator
Dr. Belen Lopez is a senior lecturer at ESIC, Business & Marketing School, Spain, she is the International Mobility Coordinator at ESIC and the Academic Erasmus coordinator. In the last years, she was the Director of Communication Studies at ESIC, from 2008 to 2013. She completed her Post- Doctoral Studies at UNED, National University of Distance Education (Spain) and Complutense University of Madrid after receiving a PhD in Advertising and Public Relations from the University of Basque Country (Spain).
She was visiting researcher at University of Bristol-Department of Politics (2009 – 2010). Also, she was visiting professor at Anhui University of Finance and Economics, China (2011) and visiting professor at Plantijn Hogeschool and Erasmus University College in Brussels, Belgium, (2012, 2014). In 2013, she was associate professor at SISU, Shanghai International Studies University during the fall semester. Her research interests are: CSR and sustainable strategies and MNCs corporate communication strategies.
Dr. Lopez is a member of Academy of Management and Academy of International Business.
Belen Lopez has published the book, “Emotional Advertising. Creative Strategies”, ESIC (2007). She also published different papers on Corporate Social Responsibility and Communication in some international and Spanish journals. A full list of publications can be found here: http://www.esic.edu/pdf/faculty/profesorado/