Joanna Yarrow Joanna leads the IKEA Group’s work to inspire and enable 1 billion people to live better lives within the limits of the planet by 2030 – by making sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide. Previously she was Head of Sustainability for IKEA UK & Ireland, where she led the integration of all aspects of sustainability into core business and innovation.
Joanna has long specialised in sustainable living and making green, healthy lifestyles both attractive & accessible through consultancy, broadcasting, writing & practical projects. She lives in Malmo in Southern Sweden, where she’s turning her kitchen into a hydroponic salad farm.
