Panel B. The new paradigm for Supply Chain: transformative End-to-End

The new paradigm of Supply Chain is gaining strong momentum and asserting itself. As it happened with COVID crisis, the threat of shortages, the increase in production costs, the delay in the supply of products or services, the reduction in the quality of raw materials … will translate into certain losses in competitiveness. The challenges we face, as a result of climate change, bring disruption to supply chains traditionally designed to be efficient, but not

In this panel discussion we will see living, concrete examples of the new Paradigm of Supply Chain. A Supply Chain that acts as fundamental lever to: create positive impact, show progress by building on confident End-to-End (E2E) transparency and be human-centered. It acts not only within its area of direct influence and immediate adjacencies, but it also extends its ambition beyond its natural boundaries to target systemic change by establishing new alliances with tier 1, 2 and 3 suppliers and, ultimately, becoming Regenerative.

Luis from the World Food Programme will explain how the balance between humanitarian action, efficiency and resilience is shifting to ensure inclusive and transformative food systems.

José Antonio from Coca-Cola Europacific Partners will talk about the transformation of the supply chain towards Net Zero in 2040, together with the barriers and solutions encountered when building their solid 3-year plan, hand in hand with their suppliers.

Alberto from Smileat, renown Spanish start-up dedicated to 100% organic baby food, will share his work and focus on clean labels, sustainable packaging and locally sourced, REAL ingredients, together with a disruptive thinking and transparent communication, have generated undeniable success in a very competitive market.

And for the perfect conclusion, Juanjo from Brambles, named as second most sustainable company globally in 2021 by Barron’s Magazine (published by Dow Jones) and, at the same time, an exemplary model of circularity (which is the invisible backbone of global supply chains), will share his ambition to pioneer regenerative supply chains. Regenerative supply chains mean acknowledging that it is no longer enough for business to do “less bad” through negative impact reduction only. Juanjo will share some of the barriers and solutions that Brambles encountered in its journey towards regeneration and, surely, he will invite us all to learn and do the same.