Brands with a clear activation on sustainability have the obligation to communicate what they do to help consumers to change behaviours that create impact and inspire other. But how to integrate sustainability efforts into brands communication in a credible and successful way? Thomas and Cecilia will give insights on how to elucidate one of the most difficult tasks that marketers have on the table.
Following the Cannes Lion effectiveness code, packaging is the 2nd most effective media channel, and we can´t afford missing it in the conversation. That is why Pepe will discuss and show us real life examples of brands that activated its purpose successfully through outstanding packaging creativity.