Sustainability as an innovation catalyst for Creativity & Disruption

Moderated by Sandra Pina, Director, Quiero, and Instigator, SB Madrid
(this 10 minutes conversation will be in Spanish, esta charla de 10min. será en castellano)

The New Paradigm calls for all future innovations to be driven through the lens of sustainability. Tools such as Life Cycle Analysis enable us to refocus innovation efforts and are a key pillar of product innovation strategy by fostering bottom-up experimentation and co-creation. In this talk, HP will share how switching to digital printing is the foundation of circularity, an enabler of carbon emission reductions and waste prevention and additionally can help to reinforce the relation with communities.