Fiona Berwick

Head of Global Marketing Communications. ASICS

As head of Global Communications at ASICS, Fiona overseas the brand’s PR and
Communications initiatives around the world. A lifelong advocate in the power of
sport to improve the lives of individuals and society, she has helped drive the
brand’s Sound Mind, Sound Body purpose and sustainability commitments. In 2021
she started ASICS research program to explore the link between exercise and mental
health and last year launched the first ASICS State of Mind Index, which proved the
positive impact of movement on the mind. She is currently leading the brand’s latest
study into gender exercise equality and recently announced the brand’s
introduction of product carbon-footprint labeling.