José Gorbea

Global Head of Brands & Agencies Innovation


Passionate marketing & thought leader, keynote speaker with solid expertise across the marketing mix having built a strong track record on revitalizing brands by inspiring teams to deliver breakthrough brand strategies & award-winning campaigns through co-creation, sustainability and personalization at scale.

Before HP, Jose led for 20+ years the marketing strategy & execution of well established brands such as Kit Kat, Crunch, Cadbury, Milka, Toblerone, belVita, Ritz, Philadelphia, Trident & Stimorol across numerous geographies while helping shape the marketing culture in global organizations through a socially responsible, diversity-led approach.

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