Sandra Pina

General Director at Quiero and Director of Sustainable Brands Madrid, sustainability speaker and advisor

Sandra is General Director at Quiero, a sustainability platform pioneer in converging sustainability, brands and business since more than 14 years. Quiero’s purpose is to generate systemic change through projects developed in joint collaboration with businesses, brands, public institutions, NGOs and/or Foundations pursuing transformation of their models and also through own projects such as “The Revolution of Emotions” or Sustainable Brands Madrid -a premier community, global reference in sustainability-.

Sandra is General Director at Sustainable Brands in Spain and she is also member of the Advisory Board of SB Global. At SB Madrid and SB Barcelona Sandra brought to Spain breakthrough concepts of sustainability: in 2015 and 2016 Circular Economy and Net positive Impact, in 2017 Purpose, in 2018 Regeneration and in 2019 Moonshot Thinking. Sandra is a reference in sustainability. A regular speaker at international conferences such as BNEW or Club of Rome and also inspirational speaker in companies like Softys, ING, L´oreal, 3M, Coke, HP graphics, etc.

She comes from the world of marketing and innovation in FMCG multinationals. At Kellogg’s, she enjoyed working on disruptive innovations in the cereal industry in Europe, leading renowned brands such Special K, All-Bran and Cornflakes. At Danone, she worked in London and Barcelona managing a wide portfolio of different brands.

Since more than 10 years, Sandra is also Associate Professor of Innovation, Marketing and Market Research at IE Business School.

She is passionate about the ocean and whales. She is fascinated by whales origin and evolution: in comparison to their 55-million-year experience on this planet, human beings do look like small babies next to them.