Victor E. Friedberg

FoodShot Global, Inc.

Founder and Chairman



Executive Chairman


Victor has been at the forefront of innovation, investment and sustainability for over 20 years. As Co-Founder of S2G Ventures he has been a principal force in developing the S2G mission, culture, strategy and team. Through his work at S2G, he has pioneered system investing as a strategy for investing into food and agriculture and applied this approach in building the S2G portfolio. As Managing Director, Victor lead the S2G investments into Beyond Meat, sweetgreen, Ripple, Apeel Science, Maple Hill Creamery, Ataraxis. FishPeople and Lavva among others. He is presently Executive Chairman of Lavva.

He is Founder and Chairman of FoodShot Global, blended capital investment platform with partners Rabobank, Generation Investment Management, MARS, The Innovation Institute for Food and Health at UC Davis, The Rockefeller Foundation, The Builders Initiative, Armonia, The Stone Barns Center for Food and Agriculture, S2G Ventures, ACRE, Activant, The Yield Lab, ASW Venture Parners, The Path Foundation, The Sall Family Foundation and The Nature Conservancy. FoodShot Global’s GroundBreaker Prize is presently the largest prize for food and agriculture.

He is presently Executive Chairman of Lavva and an Advisor to Cambridge Crops, Tiny Organics, and the SLM Partner land fund.

He was named by Forbes Magazine one of the Top 25 deal makers and influencers in Consumer Products in 2016.

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