Karma Marketing and the Power of “Enough”

Could the key to sustainable business be changing mindsets from a culture of “more” to one of “enough”? Businesses and individuals should do what they can to make sure that everyone on the planet has enough of what they need. Normally, marketing is based on one word: «more», when we try to create more all the time, greed is produced. Anything beyond your needs is greed. Greed ultimately leads to dissatisfaction, anger, ignorance and foolish behavior. In the other hand marketing focused on sharing instead of on greed can lead to kindness, satisfaction and good behavior. We have to use marketing to create responsible and mindful behavior. In her insightful talk, Bangkok-based brand strategist Sirikul Laukaikul will discuss the “sufficiency economy philosophy”.  The premise is that businesses and individuals do what they can to make sure that everyone on the planet has enough of what they need – and to be content with having sufficient.