Patagonia has a long track record of supporting environmental causes. Their employees and customers support protection of the public lands. In April 2017, when President Donald Trump asked the Department of the Interior to review and potentially revoke National Monument designations, Patagonia organically launched an activism campaign designed to flood decision-makers with pushback. They generated some 200,000 public comments on Regulations.gov, 70,000 tweets to politicians, and 5,800 phone calls to lawmakers. Patagonia’s reputation as an environmental steward and good timing made the campaign effective. Lisa was responsible for Patagonia´s response and will share with you live on stage her story.
Lisa will also be joined by the godfather of Marketing, Philip Kotler who has just co-authored a book with Christian Sarkar on Brand Activism, and will share his thoughts of the rise of brand activism.
Professor Kotler will join the discussion via video conference.
Lisa Pike Sheehy
Patagonia
VP of Environmental Activism
Philip Kotler
Northwestern University
Professor of International Marketing
Sandra Pina
Quiero
Director
