Moderated Discussion: Aligning SDGs with Brand Strategy, Innovation, Customer and Employee Engagement

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This session will focus on adopting and aligning SDGs to business and brand strategy, product and service innovation, and customer & employee engagement. The intention is to present a diverse set of SDG-enabled brand actions and then launch into thoughtful discussion around other strategies and tactics to help companies make the best of contributing to the SDGs while deriving business and brand value in the process.