Brands Taking a Stand: Forever Against Animal Testing

Activism runs in the blood at The Body Shop, who have always campaigned on issues close to their heart, raising awareness and being a catalyst for change. Since the 1980s The Body Shop has been campaigning against animal testing in cosmetics alongside long-term NGO partners, Cruelty Free International. Their campaigning strategy has always been to gather support through petitioning and the help of their activist customers all over the world. Most businesses have a reach and influence that most campaigners can only dream of. The Body Shop has an audience of 30 million customers globally every year and 3,000 stores in 69 countries. With their latest and biggest ever campaign, Forever Against Animal Testing, they have engaged with their audience to inspire change at the UN on an unprecedented scale.