Building Sustainable Innovation into the Business Model to Improve Lives

Most people think of a discarded plastic bottle as waste. But at IKEA, it’s a resource. The IKEA brand has a set of commandments for doing business, and not wasting resources is one of them. A circular IKEA that reuses or recycles all materials is one way to prepare for the future, another is to drive efficiency through digitalization. For IKEA, continued growth requires the transformation of business and IT to implement a more modern IT landscape, develop advanced analytics capabilities and implement more efficient end-to-end processes. Thanks to some of IKEA’s other business commandments such as thinking differently and taking responsibility, Ikea is showing the world how a circular economy can function at scale in every part of their business. In this innovative talk Joanna shares IKEA’s vision for the future and will explore their focus on Life at Home …which is empowering customers to generate their own energy and grow organic foods.