Traditionally, companies have focused their international activity on markets that serve high or middle-income socioeconomic sectors. Taking into account that according to World Bank estimates, by 2050 85% of the World’s population will live in developing countries, serving the needs of this population today offers unique opportunities for growth in the future while contributing to solving major global challenges in the areas of sustainable development and social inclusion. Addressing these markets is no easy task. Companies must innovate and adapt their products, services and business models to these contexts. ICEX is willing to support Spanish companies expand into these markets.
Alicia Montalvo
ICEX Spain
Managing Director
