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Archivos por mes: julio 2017

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Purposeful human beings: Elevating our collective purpose

PurposePor miriamjulio 26, 2017Deja un comentario

By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid There is a thought-provoking interpretation of Aristoteles philosophy which proposes that our purpose in life is to achieve happiness. For Aristoteles, happiness is not something that can be gained or lost in a few hours, like pleasurable sensations. It is more like the ultimate value of…

Engaging consumers through purpose

Purpose, Stakeholders Trends and InsightsPor miriamjulio 18, 2017Deja un comentario

By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid When describing a consumer these are some of the key descriptions one can find: “Someone who can make the decision of purchase”, “A purchaser of a good or service” “an end user”… revised and reformulated, we would like to define the consumer as a human being…

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