Sustainable Brands Barcelona will host Anna Maria Rugarli, VF Corporation Director of Sustainability and Corporate Social Responsibility EMEA, as one of the event’s key speakers. She found some time to explain how they approach sustainability at VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, with more than 30 brands (including The…
What happens to the materials in your products after they’ve been used? Do they get thrown out? Recycled? Upcycled? What about the manufacturing processes: are they based on renewable energy, or are they wasteful? Your products are leaving a lasting impression on the world; is it a positive one? The Cradle to CradleTM concept secures…
Innovation has always been the cornerstone of businesses. As the old business model paradigm is changing, businesses are increasingly developing products adding sustainability to the mix, linking corporate social responsibility and innovation: sustainable innovation is born. And they are doing it while focusing services and marketing to a profitable market, tapping into niches and also…
What do you think when you hear the word sustainability? Do you think about a company’s charitable, or altruistic, behaviour? Shouldn’t sustainability be something more concrete than charity or altruism, shouldn’t it be the responsibility of a modern business? Shouldn’t it be expected? Whatever images the word «Sustainability» conjures up in your mind, unanimously we…
Se acercaba el nuevo milenio y en 1999 Javier Piedrahita funda MarketingDirecto.com, que sigue dirigiendo 17 años después y que se ha posicionado como el medio más relevante y más difundido sobre el marketing, la publicidad, los medios y la comunicación en lengua española. No podíamos dejar de contar con la opinión de una de las personas…
Consumers are paying closer and closer attention to companies’ environmental and social impact. This phenomenon is particularly prominent in the millennial generation who are quickly making up the majority of the consumer market. Faced with a growing catalogue of evidence towards this point, an ever greater number of companies are taking up the challenge to…
When you think of activists, it is quite probable that a dusty image of “peace and love” hippies marching springs to mind. But times have changed and a new kind of activism is stepping into today’s world. Creative activists, like their predecessors, actively campaign for a social cause. However, the former ones are inspired to…
“Focusing on the greenest consumers to drive sustainable change will never work” [1] So far, it seems that companies have been looking in the wrong place. People that were thought to be the most committed with environmental and social issues, and thus, behaved consistently – the “green consumers” -, were the ones targeted in sustainable…
Happiness, a word that everybody possibly understands and has experienced at some point, is also a factor that is gaining popularity as a measurement of success for both governments and businesses. But happiness… What does it have to do with success? GDP as actual measure of success First of all, let’s define success. We live…
