Lisa is the EMEA Marketing Director of TOMS, the shoe company founded by Blake Mycoskie that carries social responsibility in its DNA, and has made helping people in need the heart of its business model. With extensive knowledge of marketing and brand communication and a wide career promoting social entrepreneurship, he will be present at…
Author: Bárbara Gras, director of Projects at Quiero and coordinator of Sustainable Brands® Madrid 2018 «The business of business is people, yesterday, today and forever». This phrase by Raj Sisodia, co-founder of Conscious Capitalism Inc., summed up the first Conference on Conscious Capitalism in Europe (CCEC2018), which was held at IESE Barcelona, on July 9th,…
By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid When describing a consumer these are some of the key descriptions one can find: “Someone who can make the decision of purchase”, “A purchaser of a good or service” “an end user”… revised and reformulated, we would like to define the consumer as a human being…
By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid Taking a trip back in time will place us in the context of where we are standing today: the purposeful organization. Back before the industrial revolution people tended to work on their communities, this way they could see the direct impact where they lived in. Companies…
By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid The last couple of months have been a swirl of emotions. On one hand; corporate, entrepreneurs and leaders of opinions joined one of the most important events towards sustainability and strategy at Sustainable Brands Madrid 2017: Activating Purpose. On the other hand two weeks after this event, global…
by Sandra Pina, Sustainable Brands Madrid Director & Partner at Somos Quiero. Most of Boards and CEOS in the world, and therefore brands and organizations are now in the road of purpose. In our journey at SB Madrid we discovered how everything starts with the people. The entity does not have a purpose, but the people…
«Just a few days in my way to school with my kids my oldest daughter told me: «Daddy you are a monster, my brother said you are a monster!», so I asked, «Am I, a good monster or a bad monster?» and she responded, «No papa, a good monster!»…There are monsters, there are princesses, there are queens, there are…
This break-out session was all about brand positioning and communication and how each line up with sustainability efforts of an organization. There were 4 speakers; Dave Stangis from Campbell Soup, Andreas Ostendorf from FORD Europe, Pío Cabanillas Alonso from Acciona, and Elena Diaz-Alejo from Samsung. The panel was moderated by the CEO/Founder of Sustainable Brands,…
