Interview with Juan José Freijo, director of sustainability in CHEP and speaker of Sustainable Brands Barcelona

Sustainability, in this case based on the Circular Economy, is in the DNA of CHEP’s business and this marks the difference in the sustainability activities of other firms with distinct business and day-to-day activities. What is the business case behind the combination of Sustainability and the Business of CHEP? Why does it cost so much…

Interview of Nicola Villa, Managing Director, Global Analytics Practice at CISCO and speaker at Sustainable Brands Barcelona

– We have passed from the concept of the «smart city» to the «internet of things». What different opportunities and advantages brings this revolution for enterprises, society and the planet? – We are now on the 4th phase of the internet revolution (after the initial communication, commerce and social media phases) which we call The…

Interview with Pedro Tarak , cofounder of System B and speaker at Sustainable Brands of Barcelona

Business and disruption. It seems daring if we consider the usual tone of the meetings of the Board of Directors and the Management Committees of big companies… A B-Corporation is like any business enterprise that works with their governance tools. Only it has peculiar characteristics which naturally affect their culture regarding the meaning and the…