Sirikul NUI Laukaikul, founder The Brandbeing Consultant Co., LTD: “Responsibility and sustainability should be critical KPI of marketing”

Circular economyDeja un comentario

Nui established her own consulting firm, The Brandbeing Consultant Co., LTD, after working for global corporations for nearly twenty years. Her approach to develop brand strategy is based upon the Sufficiency Economy Philosophy. In this interview she talks about Karma Marketing, inspirational and compassionate leaders and how marketing helps make companies really more sustainable and…

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Ynzo van Zanten, Choco Evangelist at Tony’s Chocolonely: “What you put in your shopping basket is a daily vote for the world you want to live in”

Sustainability and MarketingDeja un comentario

Tony’s Chocolonely is not your average chocolate company, but a chocolate company with a huge mission; to end modern slavery and exploitation in the cocoa industry. Ynzo van Zanten explains in this interview Tony’s mission: “Tony’s aims to make 100% slave free chocolate the norm in the world. Not just our chocolate, but all chocolate…

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Thomas Kolster, founder Goodvertising Agency: “Sustainability should never just be a marketing exercise, but a company transformation”

Sustainability and MarketingDeja un comentario

Thomas Kolster is a man on a mission. Counting more than 15 years of agency experience his belief is that the communication industry has a pivotal role to play in promoting a more sustainable mindset and behaviour, and that by making advertising better we can make the world better. His book “Goodvertising” is the most…

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Lisa Hogg (TOMS): “Sustainability should be an overall commitment by the business”

Sustainability and MarketingDeja un comentario

Lisa is the EMEA Marketing Director of TOMS, the shoe company founded by Blake Mycoskie that carries social responsibility in its DNA, and has made helping people in need the heart of its business model. With extensive knowledge of marketing and brand communication and a wide career promoting social entrepreneurship, he will be present at…

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Dr. Phra Shakyavongsvisuddhi: “Mandela’s leadership is indeed a model of the sustainable leadership”

Behaviour ChangeDeja un comentario

The 18th of July is celebrated the International Day of Nelson Mandela. We spoke with Venerable Dr. Phra Shakyavongsvisuddhi (Anil Sakya) about characteristics that a good leader has to have and about the common good. He also presents Nelson Mandela as an inspiring and sustainable leader. The 18th of July is celebrated the International Day…

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We Are Nature

Circular economyDeja un comentario

By Sandra Pina, partner of Quiero and director of Sustainable Brands® Madrid 2018 The United Nations designated the 5th June 1972 as World Environment Day and began to celebrate the occasion in 1974, urging governments and different multilateral organizations to undertake activities every year that reaffirm their commitment to protecting and improving the environment. The…

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