David Grayson, Emeritus Professor of Corporate Responsibility at Cranfield School of Management: “There are lots of different opportunities and ways to promote sustainable development”

Purpose, Sustainability and MarketingDeja un comentario

David Grayson will speak at Sustainable Brands Madrid 2018 about his book ‘All In: The Future of Business Leadership’, co-authored with Chris Coulter from GlobeScan and Mark Lee from SustainAbility. He is passionate about social entrepreneurship and The Guardian has identified him as one of the ten top tweeters on sustainable leadership, alongside Al Gore…

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Charles Wookey, CEO of Blueprint for Better Business: “No one company by itself can bring about the necessary eco-system change which the world needs”

PurposeDeja un comentario

Charles was one of the founders of Blueprint and a key contributor to the thinking behind its approach, which asserts that people are not solely self-interested and business is not solely driven by profit. Under his leadership Blueprint has become an independent charity engaged with a growing number of major global companies and whose ambition is…

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Sue Garrard, EVP Sustainable Business and Communications of Unilever “A company without purpose is just a money making machine”

PurposeDeja un comentario

Since 2011 Sue Garrard is responsible for building the Global Communications strategy and delivery of Communications to enhance Unilever’s global business. In 2014, Sue was asked to lead the work to embed the Unilever Sustainable Living Plan into the company to support its growth, build brands with purpose, build employee engagement and future proof the…

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Antonio Espinosa de los Monteros, CEO and co-founder of Auara: “Entrepreneurship and mostly social entrepreneurship is not the easy way. It is the hardest way, but with the greatest destination”

Circular economyDeja un comentario

Antonio Espinosa, CEO and co-founder of Auara. “Entrepreneurship and mostly social entrepreneurship is not the easy way. It is the hardest way, but with the greatest destination” This young architect with a wide experience in social projects and volunteering all over the world decided to start a social enterprise aimed at improving the lives of…

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Sirikul NUI Laukaikul, founder The Brandbeing Consultant Co., LTD: “Responsibility and sustainability should be critical KPI of marketing”

Circular economyDeja un comentario

Nui established her own consulting firm, The Brandbeing Consultant Co., LTD, after working for global corporations for nearly twenty years. Her approach to develop brand strategy is based upon the Sufficiency Economy Philosophy. In this interview she talks about Karma Marketing, inspirational and compassionate leaders and how marketing helps make companies really more sustainable and…

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Ynzo van Zanten, Choco Evangelist at Tony’s Chocolonely: “What you put in your shopping basket is a daily vote for the world you want to live in”

Sustainability and MarketingDeja un comentario

Tony’s Chocolonely is not your average chocolate company, but a chocolate company with a huge mission; to end modern slavery and exploitation in the cocoa industry. Ynzo van Zanten explains in this interview Tony’s mission: “Tony’s aims to make 100% slave free chocolate the norm in the world. Not just our chocolate, but all chocolate…

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Thomas Kolster, founder Goodvertising Agency: “Sustainability should never just be a marketing exercise, but a company transformation”

Sustainability and MarketingDeja un comentario

Thomas Kolster is a man on a mission. Counting more than 15 years of agency experience his belief is that the communication industry has a pivotal role to play in promoting a more sustainable mindset and behaviour, and that by making advertising better we can make the world better. His book “Goodvertising” is the most…

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Lisa Hogg (TOMS): “Sustainability should be an overall commitment by the business”

Sustainability and MarketingDeja un comentario

Lisa is the EMEA Marketing Director of TOMS, the shoe company founded by Blake Mycoskie that carries social responsibility in its DNA, and has made helping people in need the heart of its business model. With extensive knowledge of marketing and brand communication and a wide career promoting social entrepreneurship, he will be present at…

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Dr. Phra Shakyavongsvisuddhi: “Mandela’s leadership is indeed a model of the sustainable leadership”

Behaviour ChangeDeja un comentario

The 18th of July is celebrated the International Day of Nelson Mandela. We spoke with Venerable Dr. Phra Shakyavongsvisuddhi (Anil Sakya) about characteristics that a good leader has to have and about the common good. He also presents Nelson Mandela as an inspiring and sustainable leader. The 18th of July is celebrated the International Day…

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